First Bank grew from a single branch in Williamstown in 2007, to 18 branches across NJ and PA in 2020. As of this writing, First Bank has over 200 employees.
First Bank Human Resources Assistant"Seeing managers recognize not only their staff, but staff in other departments is super refreshing. You don’t always get to hear recognition from a manager so directly, but having it real time, ‘Thank you for what you did, great job, and keep up the good work’ has been amazing for morale all around the company.”
Banks can have the image of being impersonal… This is not the case at First Bank.
First Bank employees are trained to put relationships ahead of transactions. Gone are the days of cold-marble floored lobbies that echo every sound.
First Bank customers are greeted by name and with a smile as they walk in the door.
“Our Bucketlist revolves around our 3 Core Values: Customer Focus, Integrity, and Outcome Orientation. First Bank employees are trained to exemplify our core values with each customer interaction. This provides the material for Bucketlist recognition.” – Julianne
The Criteria for Recognition Software
1) First Bank wanted to look for new and innovative ways to recognize and reward
employees without it always being bonus focused.
2) The ability for company-wide visibility for recognition.
“We didn’t only want the recognized employee to know, but the whole company to know when someone does a great job. The ability to recognize from different departments was really important to us.” – Julianne
Step 1: Core Values
First Bank have 3 company-wide core values; Customer Focus, Integrity and Outcome
“After launching Bucketlist recognitions, we noticed that our core values did not encapsulate everything our employees were doing. We added “Above and Beyond” to be able share those recognitions.” – Julianne.
Step 2: Custom Rewards
Being a bank, instead of ‘points’ they have ‘bucks’. Each recognition provides ‘bucks’ to the employee to be able to redeem for rewards. In addition to the thousands of rewards provided by Bucketlist, First Bank have a range of custom rewards.
First Bank Marketplace:
- Variety of branded merchandise
- Tech items: AirPods, Apple Watch, Bluetooth Speakers
- Additional PTO (paid time off)
Step 3: Company Wide Launch
First Bank launched the Bucketlist Rewards and Recognition program via a webinar. This enabled all employees to jump online to see the new program and how it works.
Julianne described the Bucketlist team as “ultimate rock stars” as they helped so much with the program’s launch in October 2019.
Engagement and Recognition
The launch was a success and within 3 months First Bank had achieved:
- 75% staff engagement
- Almost 600 recognitions given
“Employees were able to pick it up really quickly.” – Julianne
Keeping the Morale Alive
With a goal of keeping morale consistently high in a banking environment, Bucketlist has helped First Bank achieve this.
Here are some of the ways First Bank has seen the results:
1) Recognition everyone can see
“You don’t always get to hear recognition directly from employees, but encouraging it through Bucketlist has been amazing for morale all around the company.” – Julianne
2) Boost in morale
“We’ve noticed a big boost in morale. People are engaging more, they’re optimistic and you can see their smiles when the recognition emails comes through.” – Julianne
3) Bringing out personalities
“We’ve been able to see a really fun side of staff as they joke around with funny gifs and emojis. Some employees really take recognition to the next level.” – Julianne
What First Bank Staff are Saying
“The redemption process took maybe two or three clicks and I received my gift card almost immediately… [Our company] have really been enjoying Bucketlist as a whole because it’s a great way to give recognition and thanks in a tangible way.” – Samantha
“The redemption process was super easy and the e-card was emailed to me within seconds of redeeming- so cool! I would rate the program a 10! I love it!” – Jennifer
First Bank have been impressed with the level of support from the Bucketlist team.
“I feel like Bucketlist has become an extension of the First Bank family. They’re always so helpful with suggestions and ideas.” – Julianne
First Bank were blown away with the initial demo and loved how the company values aligned.
“After the demo we said, ‘That’s our company, that’s who we need to use for our recognition system.’” – Julianne
The Details: How First Bank use Bucketlist for Corporate Recognition and Rewards
- Recognition integrated into Outlook
- Staff and managers can recognize each other for living core values and a job well done
- Points “bucks” handed out with each recognition
- Ability to claim bucks for rewards
- Monthly reward redemptions
- Nominations for employee awards
“We were sold on the Outlook integration. We use Outlook daily, and the ability to give recognition with the click of a button was just what we were looking for.” – Julianne
See how Advisor Websites used recognition to:
- Break down departmental silos,
- Create a culture ingrained by core values, and
- Turn the Employee Net Promoter Score from a negative to a positive.