Bucketlist Case Study - Advisor Websites

Using Employee Rewards as a Recruiting Tool

Advisor Website Logo

Rewards Help to ‘Build a Team We Love’

With a focus on delivering long-term value, Advisor Websites has positioned itself to serve the financial services industry via website creation.

Bart Wisniowski
Advisor Websites President

"This was, by far, the most popular program we've had this year. People love the recognition and the ability to knock things off their bucket list."

Executive Summary

Since 2002, Advisor Websites has been creating websites and content management solutions for financial professionals throughout North America. A SaaS platform, the company has more than 6,000 customers. Corporate transparency is a vital piece of the Advisor Websites culture, and every team member can share ideas and challenge assumptions. The company promotes a healthy work- life balance and has been recognized as a “Top 5 Employer in British Columbia.”


Advisor Websites wanted to bring its core values alive on a daily basis. Those values focus on creating “wow” experiences for clients, encouraging employees to better themselves personally and professionally, and “building a team we love.”

The company sought to position itself as an “employer of choice” so it could recruit and retain the best talent.

Employee satisfaction results
Bucketlist Rewards
Parker and Ivgeni drove supercar


Advisor Websites found that using the Bucketlist comprehensive platform to help its team members fulfill personal goals improved productivity, engagement, and overall job satisfaction. Bucketlist is a key tool the company uses to recruit talent and differentiate itself from the competition. An effective recognition program can lower voluntary turnover by 31%.

On its own website, Advisor Websites explains to prospective employees how its partnership with Bucketlist underscores the company culture: “We will support you with funding and time off so that you can get out and knock things off your bucket list. We expect hard work, but also want your time here to be a life-changing experience. It is not just another job.”

Launching a meaningful employee rewards and recognition program has contributed to Advisor Websites’ award-winning culture:

  • At least 86% of employees engage with the platform monthly.
  • More than 80% of employees achieved a goal in the past year.
Bucketlist aligns what companies want (a high performance culture) with what employees want (their life goals). Our program results in increased engagement and reduced turnover. Bucketlist enables companies to reward employees the way they want — resulting in a 97% product satisfaction score.

Contact us for a demo to learn how Bucketlist can work for you, too.