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Case Study

Award Winning Culture: How Recognition Helped O2E Brands Become One Of Canada’s Top Companies To Work For

Jerry in Tanzania

A Rewarding Match for a Cutting Edge Culture

The franchise powerhouse is called O2E Brands because each of its companies takes ordinary home services and turns them into exceptional experiences: it’s “O” to “E”.

Executive Summary

O2E Brands is home to well known names such as 1-800-GOT JUNK?, WOW 1 DAY PAINTING, You Move Me, and Shack Shine. The company is known for building the most innovative, customer-centric brands on the market. It offers franchise business ownership opportunities in the home-services industry. O2E Brands grew from $2 million in revenue to $100 million in only 6 years.

“Encouraging people to dream – even on the job – is a powerful way to engage staff, boost morale and create stronger teams.”

Brian Scudamore, O2E Brands, Founder


O2E Brands wanted to use an employee rewards and recognition program to create alignment across all its different business units and locations. In particular, the company wanted to effectively recruit and retain Millennials to join the team.

Company leaders also set a goal of continuing to build the kind of high performance culture for which they’re known. In other words, O2E Brands wanted to provide an industry leading rewards and recognition program to match its culture.

O2E scores


O2E Brands found that using the Bucketlist comprehensive platform to help its team members fulfill personal goals improved productivity, engagement, and overall job satisfaction.

An effective recognition program can lower voluntary turnover by 31%. O2E projects a significant return on investment.

Launching a meaningful employee rewards and recognition program has contributed to O2E Brands’ award-winning culture. The company has been regularly named:

  • Best Company to Work For (2017 Recognized as one of Canada’s Top Employers).
  • 50 Most Engaged Workplaces.
  • 10 Most Admired Cultures.
Jerry in Tanzania
Jerry built a school in Tanzania to teach local children to read.

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