Awardco is known for its strong Amazon Business integration, offering teams access to a vast merchandise catalog. However, companies seeking global scalability, program customization, and strategic support often find Awardco’s Amazon-centric model limiting. This guide explores top Awardco competitors in 2025—highlighting platforms like Bucketlist Rewards that deliver more flexibility, broader reward options, and enhanced employee engagement.
TL;DR
Awardco is well-known for its integration with Amazon Business, offering teams access to a wide range of tangible products. But for companies looking to scale recognition globally, customize their program, or access more strategic support, Awardco’s Amazon-first model can feel restrictive.
Top Awardco competitors for employee rewards:
- Bucketlist Rewards – Best overall alternative for scaling teams, with global reward options, native mobile apps, and a written ROI guarantee
- Kazoo (WorkTango) – Combines recognition with feedback, surveys, and performance tracking
- Bonusly – Peer-to-peer tool with a social feed and basic gift card rewards
- Guusto – Lightweight platform with simple gift card rewards and a charitable angle
- Nectar – Budget-friendly option with straightforward peer recognition features
Let’s take a closer look at what makes each platform different—and why many teams start exploring Awardco competitors.
Table of Contents
What Is Awardco?
Awardco is a rewards and recognition platform that integrates with Amazon Business to offer merchandise-based incentives. Employees earn points and redeem them for products via the Amazon catalog or other digital gift cards.
While it offers an extensive product selection, Awardco leans heavily on a transactional model, focused more on fulfillment than long-term engagement. For organizations that need program customization, frontline access, or broader reward types (like experiences or donations), other platforms may offer more flexibility and support.
Main Features of Awardco
Awardco provides a reward system designed to simplify procurement and distribution. The platform appeals to teams seeking Amazon-enabled access to merchandise and basic program setup.
Key Features Include:
- Amazon Business Integration: Employees can redeem points for a wide variety of items directly from Amazon’s marketplace.
- Points-Based Recognition: Managers or peers assign points that employees can accumulate and exchange for rewards.
- Basic Admin Controls: Admins can set budgets, build reward catalogs, and track usage though setup and configuration is manual.
- Web-Based Access: Users engage primarily via desktop or a mobile-responsive site; no native mobile app is available.
- Reporting: Engagement and redemption reports are available, but tools for survey creation, benchmarking, or tax guidance are not included.
- Support Model: Ticket-based support system with no named customer success manager.
Awardco offers strong fulfillment mechanics—but for organizations that want deeper cultural alignment, a more personalized reward mix, or mobile-first design, it may fall short.
5 Awardco Competitors
1. Bucketlist Rewards
G2 Score: 4.8/5
About:
Bucketlist Rewards is built for organizations that want to recognize employees in meaningful, flexible, and globally accessible ways. The platform offers a catalog of 4,000+ rewards—including Amazon Business items, experiences via Expedia and Viator, custom swag, donations, and global gift cards.
Bucketlist also supports multi-brand programs, real-time dashboards, fringe benefit tax compliance tools, and native mobile apps—helping teams connect recognition to results at scale. A written ROI guarantee is included with every plan.
Best suited for:
Mid-market and enterprise companies that need structured, scalable, and data-driven recognition across multiple geographies and employee types.
“Best tool for making your work feel valued. Bucketlist Rewards is an online platform to make employees feel valued at work. It lets companies create fun ways to reward their team members by giving points, offering gift cards, and setting up custom awards for achievements like hitting targets or celebrating work anniversaries.”
Mahe Z.
Interested in learning more about Bucketlist Rewards? Watch the video below and speak to an expert today!
2. Kazoo (WorkTango)
G2 Score: 4.4/5
About:
Kazoo, now part of WorkTango, offers a mix of recognition, engagement surveys, and performance management. It’s designed for companies looking to align recognition with goals and feedback—but setup can be more complex, and reward options are narrower than others on this list.
Best suited for:
Companies seeking a performance-centric platform that includes recognition, but with less emphasis on global reward fulfillment or ease of use.
3. Bonusly
G2 Score: 4.7/5
About:
Bonusly is a peer-to-peer recognition tool built for simplicity and visibility. It allows employees to send points publicly through a feed, often paired with emojis or GIFs. Redemption is mostly limited to U.S.-centric gift cards, and program customization is minimal.
Best suited for:
Small teams looking for a fun, fast-to-launch tool with light reporting and minimal configuration needs.
4. Guusto
G2 Score: 4.6/5
About:
Guusto allows managers and employees to send gift cards and messages while supporting a charitable mission: every reward funds access to clean water. It’s quick to deploy and easy to navigate but lacks analytics, workflows, or advanced integrations.
Best suited for:
Organizations focused on gifting with a social impact, but with limited need for automation or advanced features.
5. Nectar
G2 Score: 4.7/5
About:
Nectar is a budget-conscious solution that emphasizes peer-to-peer recognition with a straightforward interface. It supports custom awards and company values, but global support, advanced workflows, and reporting tools are limited.
Best suited for:
Smaller companies seeking an affordable option with simple recognition mechanics.
Awardco Testimonials:
“I like that it links to Amazon and other place for a range of goods, reasonably intuitive UI, can see the balance of my team. The system does provide a full selection of Amazon items – the ones that are really good aren’t typically available.”
“I love how easy and simple the interface is. I wish there were more options available”
Feature Comparison: Awardco vs. Top Awardco Competitors
| Feature | Awardco | Bucketlist | Kazoo | Bonusly | Guusto | Nectar |
| Global Rewards Catalog (200+ countries) | 🚫 | ✅ | 🚫 | 🚫 | 🚫 | 🚫 |
| 4,000+ Reward Options (Gifts & Experiences) | 🚫 | ✅ | 🚫 | 🚫 | 🚫 | 🚫 |
| Native Mobile Apps (iOS & Android) | 🚫 | ✅ | ✅ | ✅ | ✅ | ✅ |
| AI-Powered Tax Compliance Tool | 🚫 | ✅ | 🚫 | 🚫 | 🚫 | 🚫 |
| Multi-Brand / Multi-Division Support | 🚫 | ✅ | 🚫 | 🚫 | 🚫 | 🚫 |
| Built-In Employee Surveys | 🚫 | ✅ | ✅ | 🚫 | 🚫 | 🚫 |
| ROI-Backed Pricing Guarantee | 🚫 | ✅ | 🚫 | 🚫 | 🚫 | 🚫 |
| Dedicated CSM + Strategic Support | 🚫 | ✅ | ✅ | 🚫 | 🚫 | 🚫 |
| Prebuilt, Industry-Specific Award Catalog | 🚫 | ✅ | 🚫 | 🚫 | 🚫 | 🚫 |
✅ = Fully available | 🚫 = Not available
Which Is the Best Awardco Competitor?
While each platform offers something different, be it simplicity, survey tools, or social feeds, Bucketlist Rewards stands out as the best of the Awardco competitors for its combination of scale, flexibility, and strategic support.
For organizations that need more than Amazon fulfillment, Bucketlist delivers a globally accessible, fully branded experience with mobile apps, advanced workflows, and built-in ROI tools. It’s a natural next step for teams outgrowing Awardco and looking to create a recognition program that drives engagement, not just transactions. When it comes to Awarco vs Bucketlist, and comparisons to any other Awardco competitors, it is clear to see why Bucketlist is a trusted solution.
Looking for a better fit than Awardco? Book a demo with Bucketlist Rewards to explore your options.
FAQs About Awardco Competitors
Why do companies look for Awardco competitors?
Many organizations find Awardco’s Amazon-first model limiting, especially if they need global reward options, program customization, or deeper support. Companies often seek alternatives that offer more flexible fulfillment, native mobile apps, and built-in tools like tax compliance or ROI reporting.
What should I look for in an Awardco competitor?
Key features to consider include:
– Global reward catalog
– Custom workflows and award types
– Native mobile apps for all employee types
– Tax compliance tools
– ROI and usage analytics
– Strategic support and customer success management
Does Awardco have mobile apps?
No, Awardco does not currently offer native mobile apps. Employees must access the platform via desktop or mobile browser, which can limit accessibility for frontline or deskless workers.
Is Bucketlist Rewards a good alternative to Awardco?
Yes. Bucketlist Rewards offers broader reward options, global scalability, mobile access, and stronger admin tools. It also includes a written ROI guarantee, making it one of the strongest Awardco competitors for growing teams. Interested in seeing how Bucketlist works? Take a look inside our platform today!
Can I still get Amazon rewards through Awardco competitors?
Yes. Platforms like Bucketlist Rewards offer Amazon gift cards and even direct integration with Amazon Business—alongside experiences, donations, and other customizable rewards that better support global and diverse teams.
